Script the spot
Thirty seconds still starts on the page. Write the read and the beats in production format — the script stays the source all the way down.
Use case · Commercials
A spot is thirty seconds of total control.
Every frame of a commercial is deliberate — the product, the light, the read. MML ONE gives you the whole chain in one project graph: script, cast, board, product-in-scene frames, cut. Nothing drifts between the brief and the picture.
The pipeline
The spot, stage by stage.
Five stages, each carried by a module you can open right now.
Story & Screenplay
Cast the faces
Lock your talent once — identity, wardrobe, expression — and keep the same face in every setup, from the opening frame to the product reveal.
Board every frame
A spot has no spare seconds. Board it panel by panel — the board syncs from the script, so a change to the read moves the picture with it.
Put the product in the scene
Bring product shots onto the generative canvas as references and place them in any scene. Variants fan out as nodes; every image keeps the prompt and references that made it.
Cut the thirty
Takes come back attached to their shots. Assemble the cut, swap a take without breaking the sequence, and deliver.
What you get
Control, kept from brief to delivery.
Advertising is revision. These are the things that survive round four of client notes.
Product consistency
Reference-driven frames keep the product recognizable shot after shot — the angle changes, the product doesn't.
Versioned everything
Every take is a versioned asset with its history attached. The client wants option B from Tuesday? It's still there.
Fast variations
Fan out ten treatments of one setup on the canvas and pick with your eyes, not your imagination.
One graph, no drift
Script, board, frames and cut live in one project graph — a change upstream ripples downstream instead of getting lost in exports.
Public Alpha
Bring one film into the graph.
Start with a premise, a screenplay, or a folder of references. We'll set up your provider keys and walk through the first scene with you.